Archive for the ‘Chapter 3: Sound Recording’ Category

Case study: Radiohead and free music

  • Many people worried about file swappers who illegally download songs and thereby decrease recorded music sales
  • In 2007 Radiohead sold “In Rainbows” for whatever price fans wished to pay, including nothing at all
  • Radiohead was able to do this because they didn’t have a contract with a record company anymore
  • Radiohead didn’t disclose how many downloads they got, but a source claims 1.2 million copies were downloaded in the first two days.
  • Thom Yorke of the band told a newspaper that 50% of the downloaders took it for free.
  • A study estimated that Radiohead made an average of $2.26 on each download, more than the traditional royalties they might have earned.
  • After three months online, Radiohead released the album as a CD. It became the No. 1 album in the US and the UK.
  • Listen: Radiohead from the album “In Rainbows”
  • Discussion: What music have you bought recently and in what format did you buy it? How much did it cost? ¬†What was the first album you ever bought, and how much did that cost?

(more…)