Introduction Video:Toxic Sludge is Good For You (a film about making the invisible parts of the PR industry visible)

I. Early Developments in Public Relations

  • The rise of public relations accompanied America’s shift to a consumer-oriented, industrial society at the beginning of the twentieth century.
  • A. P. T. Barnum and Buffalo Bill. The earliest PR practitioners were theatrical agents that courted the favor of the press.

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VIDEO Intro: Ads of the 60s and 70s — 10 minutes

I. Early Developments in American Advertising

  • Advertising has existed since 3000 BC, when shop owners hung signs outside their shops in ancient Babylon.

A. The First Advertising Agencies. The first American advertising agencies were newspaper space brokers, who purchased space in newspapers and sold it to various merchants.

B. Advertising in the 1800s. N. W. Ayer, the first modern ad agency, helped create, write, produce, and place ads in selected newspapers and magazines.

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Blog Post due on 4/11

Posted: April 5, 2011 in Uncategorized

Choose one of the following websites:

These were the examples of publications that had changed the landscapes of magazines. Let’s check in and see if they’re still doing this! Can you find an article, infographic, or design element that is cutting edge or making a difference? Describe it, and tell me how you think it’s inspiring change. Write at least three paragraphs.

Presentation Guidelines

Posted: March 30, 2011 in Uncategorized

You will be doing a presentation on one of the following mediums: newspapers, magazines, movies, radio, or television. Presentations will take place on 4/18, 4/20, 4/25, and 4/27.

Your presentation will be 15 minutes in length. You will either be reading five issues of newspapers or magazines, or listening or watching to 5 hours of the radio, movies, or television. Your presentation should include 2 examples (clips of television, projected news stories) and cover the five steps of media critique.

-Presentation is the proper length and well-practiced and prepared (a few minutes over is okay — a few minutes under will lose you points): 25 points

-Presentation includes 2 examples of your medium that illustrate your point and fit well within your presentation: 25 points

-Presentation has a focused approach, and moves that focus equally well through the five steps of media critique: 50 points

Updated Course Schedule

Posted: March 30, 2011 in Uncategorized

Here is our updated course schedule for the remainder of the semester:

4/11 — Advertising and Commercial Culture

4/13 — Public Relations and Framing the Message

4/18 — Presentations

4/20 — Presentations

4/25 — Presentations

4/27 — Presentations

5/2 — Final Exam Review (will cover Newspapers, Magazines, Movies, Advertising, and PR) (subject to change if we need time for presentations)5/4 — Final Exam (No makeup exams given.)

5/9 — Last day of school. Pick up exams in the classroom, optional meetings available for grades.

Introduction:
VIDEO: Trailer — Devil Wears Prada
I. The Early History of Magazines

The first magazines probably developed in seventeenth-century France as catalogue extensions of the book-publishing industry.

A. The First Magazines. Early magazines were channels for political commentary and argument.

B. Magazines in Colonial America. The first colonial magazines appeared in Philadelphiain 1741, about fifty years after the first newspapers.

C. U.S. Magazines in the Nineteenth Century. The idea of specialized magazines devoted to certain categories of readers developed throughout the nineteenth century.

D. National, Women’s, and Illustrated Magazines. With increases in literacy and public education and faster printing technology, a market was created for magazines such asthe Saturday Evening Post, launched in 1821.

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Reading the article The Day the Movies Died, decide if author Mark Harris is right in asserting that movies are “dead.” Either citing his reporting techniques or debating them (it’s okay to think he’s wrong!), offer an opinion.

After you offer your opinion, assess how he asks you to engage — did he convince you? Will you engage in movies the way he asks?